The german flower market

Flowers in Germany

Germany has one of the most powerful and most stable economies in the world. It's also true for her dynamic flower delivery market. In 2024, German citizens spent as much on flowers as they did in 2023. Not a lot of factors seem to influence the volatility of the market of flowers. What seems to change over the years is the repartition of said market;

  • Traditional florists seem to be losing ground against big distribution
  • International companies have started operating local branches in Germany
  • The evolution of technology has made it more difficult for small companies to keep up with the demand
All these factors and some others clearly signify florists need to adapt in order to survive.

A website to help consumers in their choice

This Flower Delivery in Germany comparison site has been launched in 2021 to help consumers pick the right website to order their flowers. It lists a lot of precious information such as the price you're likely to pay, the quality of the flowers, as well as the speed of delivery.

Local and organic remain minor factors

Although Germany has always been one of the most ecologically-conscious countries in the world, the market for fairtrade and organic flowers remains a niche. Awareness of the issues surrounding flower delivery - e.g. pollution from pesticides, workers right violations in East Africa, etc. - has been rising in recent years, and it is likely that this trend towards more accountability and traceability will increase. Moreover, a move towards supporting locally-produced flowers is also gaining traction. However, all in all, these trends remain minor and the huge majority of bouquets sold on the market weren't grown in Germany in a sustainable manner.