Our Mission
What we stand for, and how our organization plans on helping florists
Florists have been working on their craft for centuries. Throughout the continent, they worked tirelessly on their art, using the flowers at their disposal, mixing them up with greens, and embellishing homes, offices and public places.
Today, their mere existence is threatened: supermarkets, internet companies and others, are able to deliver bouquets throughout Europe and the world at very little costs. What is there left to do for the artisan? How do we fight against a globalized market that does not favor small industry? By reclaiming the florist's craft, promoting it, educating consumers, and showing the world that not anybody can do the work of an artisan florist. It is therefore a challenge and an opportunity to promote the profession, and giving it its rightful place in society.
What we stand for, and how our organization plans on helping florists
Our board of directors and supporters
Our activities and support for the florists of France
The EFC in Germany, how we work and operate to help our florists.
Spain as a dynamic, emerging flower market in Europe.
Overview of the very dynamic Italian flower business
Where local and international businesses thrive
New segmentations are occuring in the Austrian market
What we can learn from the Canadian flower market
Our activities are picking up on the whole continent. Check our other actions here.
How to get in touch with us and send us a message