How flower delivery works in Belgium

Belgium is often a market that is overlooked; however, with almost 12 million inhabitants, Belgium is one of the most populated countries in Europe, and a country with a long tradition of love for flowers - not unlike their neighbors to the North, the Netherlands.

Over the years, the flower delivery market in Belgium has experienced significant evolution, reflecting changing consumer preferences, technological advancements, and industry innovations. From traditional brick-and-mortar florists to online platforms offering global reach, the Belgian flower delivery market has transformed to meet the demands of today's consumers.

Traditional Roots

Belgium has a rich tradition of floral artistry, with many florists specializing in creating intricate and beautiful floral arrangements. In the past, flower purchases were primarily made in local flower shops, where customers could personally select their blooms and arrangements. These traditional florists played a crucial role in shaping Belgium's floral culture and establishing a strong foundation for the flower industry. There are many unions, associations and groups supporting this profession, notably the Belgian florists comparison website, which reviews current companies offering flower delivery to Belgium, their practices as well as their prices.

Rise of Online Platforms

With the advent of the internet and e-commerce, the flower delivery market in Belgium began to shift towards online platforms. Online flower delivery services offered convenience, allowing customers to browse through a wide range of floral arrangements, compare prices, and place orders from the comfort of their homes or offices. This shift towards online shopping transformed the way Belgians purchased flowers, making it easier and more accessible than ever before. And with the recent development of AI, ordering bouquets has become even easier for the general public.

Sustainability and Eco-Friendly Practices

In recent years, there has been a growing emphasis on sustainability and eco-friendly practices in the flower delivery market. This is a mostly European trend that we've already covered for Austria. Many Belgian florists are now offering locally sourced, organic, and sustainably grown flowers to cater to environmentally conscious consumers. Additionally, packaging materials are being redesigned to be more eco-friendly, reducing the industry's carbon footprint and promoting a greener approach to flower delivery.

Other opportunities

The market is growing in Belgium, and not only for online shopping. Local florists, as we've seen above, have a very important card to play, in terms of sustainability. They occupy a spot that large companies cannot fill. Florits are hence among the few artisans that see their marketshare actually increase each year. Add to that the fact that Belgium has 2 official languages, and you've got a dynamic market with several niches that can allow different types of businesses to thrive.