Study of the Flower Delivery Market in Switzerland: Returning to Local Roots
The flower delivery market in Switzerland is experiencing a notable shift, marked by a return to more local and sustainable practices. While the majority of flowers sold in Switzerland were historically imported, a recent trend has emerged: prioritizing local producers and adopting environmentally friendly practices.
Market Overview
Swiss consumers spend around 125 CHF per year on cut flowers, placing the country among the largest flower consumers in Europe. However, approximately 70% of these flowers are imported, mainly from the Netherlands, South America, Italy, and Africa.The Swiss online flower and gift market generates roughly 1 million US dollars per month, with an online market share of 13.5% in 2025, expected to reach 17.5% by 2029.
Trend Toward Local and Sustainable
Companies like Local Florist exemplify this evolution. They work daily with local florists, minimize plastic use in their packaging, and favor seasonal flowers to combine quality, freshness, and environmental respect. Fleurop, for its part, recently launched an exclusive offer of bouquets composed solely of Swiss flowers, especially between February and October, when local flowers are abundantly available. This initiative meets growing demand for more sustainable products while promoting local production.This trend is also supported by innovations in agricultural techniques that allow the cultivation of flowers adapted to the Swiss climate, reducing dependence on imports and strengthening local sovereignty in this sector. Moreover, public policies encourage sustainable practices and support for local producers, further stimulating this dynamic.